Comments on: Here Are 10 Best Cardinal Rules How to Price Art https://artmarketingnews.com/how-price-art/ Innovative art marketing advice for visual artists weekly since 2005 Wed, 04 Sep 2024 07:18:48 +0000 hourly 1 https://wordpress.org/?v=6.8.1 By: Julian Wise https://artmarketingnews.com/how-price-art/#comments/33079 https://artmarketingnews.com/?p=23766#comment-33079 Great information- these issues can really be puzzling to the novice or even the experienced professional. Thanks for writing all of this!

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By: Barney Davey https://artmarketingnews.com/how-price-art/#comments/33077 https://artmarketingnews.com/?p=23766#comment-33077 In reply to Donald Hofer.

Sounds like you are looking for fulfillment help. I don’t know of any companies offering that service by name. I’m sure there are some, but you are describing low volume for professional fulfillment services, which is likely a hindrance. I’m guessing most would want a retainer or minimum monthly income to take on new clients. I think you would do better to try and hire someone you know who wants to earn spare income as a home business. Pay them by the piece to keep your costs inline. Alternatively, do you have some local retirement communities or businesses that support disabled workers nearby? Good luck with your pursuits.

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By: Barney Davey https://artmarketingnews.com/how-price-art/#comments/33076 https://artmarketingnews.com/?p=23766#comment-33076 In reply to Eric Bass.

You have a problem shared by many artists. It’s not your fault. There is little to no training to help you understand. Fine art is not an impulse buy in most cases. Sure, you might get impulse sales at fairs and shows, but that only happens if the promoter gets people to the show with the intent to buy. Passing out business cards without any follow up is a waste of time. Don’t give out your card unless you have no choice. Instead, get their email and send them a pdf with your work or a link to a page on your website with your work. Suggest a date and time to follow up. If they balk, they are not a viable prospect, move on. Casually giving your card to someone is a waste of time. So you have an ideal buyer persona? Do those you give out your cards to match it? Facebook likes are nice, but not that valuable when it comes to buyers because a like does not show any intent. Is all your marketing directed to your pixels.com account? If so, that’s a problem because you are sending whatever traffic you get to a site with 100k artists on it. Start working your ideal customer persona and building a list of email subscribers and personal contacts who match it. To get a sale, you need somewhere between 7 – 12 customer touches on your ideal buyer prospects. If you want to turn what you are doing into a business, you need a reliable system to get customers and prospects. Take a look at the How to Find and Connect with Art Buyers Workshop.

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