Comments on: How Do You Get Your Art to Market? https://artmarketingnews.com/art-to-market/ Innovative art marketing advice for visual artists weekly since 2005 Sun, 18 Dec 2022 03:47:03 +0000 hourly 1 https://wordpress.org/?v=6.8.1 By: Shriya https://artmarketingnews.com/art-to-market/#comments/56727 https://artmarketingnews.com/?p=24618#comment-56727 Hi! I love how informative and great your articles are. Can you recommend any other Spiritual Awakening Thanks a lot!

]]> By: Barney Davey https://artmarketingnews.com/art-to-market/#comments/33739 https://artmarketingnews.com/?p=24618#comment-33739 In reply to Dick Harrison.

Thanks, Dick for your wise and helpful suggestions. I knew there was a good reason to partner with you on writing a book about selling to designers. You amply demonstrated why with your superb advice here!

]]> By: Dick Harrison https://artmarketingnews.com/art-to-market/#comments/33735 https://artmarketingnews.com/?p=24618#comment-33735 As Barney has noted at the beginning of this blog post “Aside from patrons and collectors who seek to find and support artists, art is most often a one-time purchase to fill an immediate need, such as complementing a design or filling an empty wall space.” That is why cultivating relationships with Interior Designers is a smart move while you work to build a loyal collector base. Here’s why:
1. There are many more Interior Designers than galleries, and more art is sold through IDs than through all the galleries combined.
2. IDs will buy over and over from sources they come to know and trust.
3. In many cases, ID’s will purchase more than a single piece of art if they find images that complement one another and fit spaces within the project they are working on.
4. Most often IDs MUST purchase art in order to complete a project before they can get paid for their work.
5. You do not have to have a “name” or “reputation” to sell to a designer. If the art fits the design scheme and budget for the project at the time they need it, they WILL buy.
6. Designers love to work with artists who will do art to their color, size and budget. If you offer POD images of your art printed to their specs, you have a great sales tool and you can sell the same image many times.
7. Your one-of-a-kind original will be valued more highly by many potential buyers because it has been “editioned” as prints at a lower price.
8. ID’s belong to professional organizations such as ASID and will recommend your work to others if they like your work.
9. If you have established a consistent sales record with IDs, it will help you when you approach a gallery to carry your art or approach a potential collector.

As Barney also noted in his post, it takes money to collect art. These are the people who have the dollars to hire professional help when they decorate their homes. Have you read How To Sell Art To Interior Designers – the book Barney and I co-authored? That’s a word to the wise.

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