Comments on: Learn the Ways an Independent Shopping Cart Can Immediately Boost Your Online Art and Related Product Sales https://artmarketingnews.com/shopping-cart/ Innovative art marketing advice for visual artists weekly since 2005 Sun, 19 Jul 2020 17:37:28 +0000 hourly 1 https://wordpress.org/?v=6.8.1 By: Barney Davey https://artmarketingnews.com/shopping-cart/#comments/37733 https://artmarketingnews.com/?p=28034#comment-37733 In reply to Michelle.

Thanks for your question. It won’t replace Fine Art America or other service providers who also fulfill and ship your art. When a customer buys from Fine Art America, you don’t get the contact information. To get sales on FAA, Society 6 and so on, you have to drive traffic to the site. They are too big with too many artists to be able to market for you. When your traffic gets to the third-party site, there is no guarantee they buy from you. On the other hand, if you drive traffic to your website, you can sell to them directly and use ThriveCart to manage the checkout process and add them to your email list such as MailChimp or Convertkit. They can be tagged with tags you create, which you can use to help segment buyers. You can pull buyers by tags and send them messages specific to their purchase. Tags are nearly endless, Price range, original, print, subject matter, primary color, size, and much more. The more you know about your buyers, the easier it is to send them customized messages based on preferences and history.

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By: Michelle https://artmarketingnews.com/shopping-cart/#comments/37729 https://artmarketingnews.com/?p=28034#comment-37729 My question is: can this cart work with fine art america, Vida, society 6. Basically other third party vendors I am doing business with? Thank you

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By: Barney Davey https://artmarketingnews.com/shopping-cart/#comments/37719 https://artmarketingnews.com/?p=28034#comment-37719 In reply to Phyllis Lombardo.

Hi Phyllis,
Thanks for commenting. It’s never too late. You need a domain name and a website. Back end items are a business checking account, a legal structure for your business. You need an email address that reflects your business in the name. On the marketing side, it’s important to have goals and vision for your career. That is, what do you want to achieve in the next 12 months and the next 36 months? Then create a customer avatar. Define as closely as possible who is the best prospect to buy your art? To get your work distributed, you can try to get into galleries. It’s harder than ever these days as the number of galleries is in decline. You can also begin to work on a marketing strategy that will get you known to and your work is seen by your target audience that most closely resembles your customer avatar. I recommend reading my Guerrilla Marketing for Artists book. You can get it on Amazon for a few bucks. It expands on the ideas I’ve given you here along with much more useful information. If you want my direct help, let me know. I’ll get back to you to set up a discovery call to explore your options and opportunities. Cheers, Barney

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